The Global Fund. The numbers don’t lie: More than 4,400 people die every day from AIDS in sub-Saharan Africa, and almost 2,000 children are infected with HIV each day. The Global Fund’s (PRODUCT) RED initiative directs up to 50 percent of gross profits toward African AIDS programs focusing on the health of women and children. Since its introduction, (PRODUCT) RED has delivered over $100 million to the Global Fund. And now you can make an impact by purchasing (PRODUCT) RED.